Heres a flick of some Lee Hopkins action seen on a local blog by the name of Tables and Fables. Check them out for more flicks and articles. -Lino

We are now offering the logo tee in white along with a restock of our grey logo tee. These two tees will be kept in stock year round and are available in the online shop and in store at 153 Washington st, Somerville, MA.

The Daily Grind in CT just got some new 90East releases in stock. Chuck is always keeping the shop fresh by changing up the displays, including building a dope new rack for the latest Animal gear. With almost 10 years in the game, the Daily Grind is an institution in the CT BMX and skate game. Stop by and check them out at 74 Main St Danielson , CT -Lino

Abdul has been part of the 90East family since the beginning and has contributed hugely to the brand on and off the bike. Here is a peek at some of of his riding during this past spring and summer. Abdul and the rest of the crew will have full parts in our second full length video coming this winter. -Lino

The first release from our Fall/Winter collection is now available. First we have the Away Tee which is modeled after the Boston Red Sox away jerseys, bearing a navy blue print on a grey shirt. Also we have the Ganset mesh camo hat. The hat features a 2″ 90East patch and has a mid profile fit. The new stuff is available in the online shop and in store at 153 Washington st, Somerville, MA.

Over the last couple years we have gotten many questions about our in house screen printing. Keeping everything in house has inspired our “Made with Pride, Sold with Honor” motto which has been displayed on many of our items. Doing everything ourselves has not been the easiest or quickest way to get things done but this brand was not started with the words “quick” or “easy” in mind. Since actions speak louder than words I decided to back that motto up by letting everyone take a short peek into our work by making this video. The shirt seen in the video is the “Away” tee which is now available online and in store. -Lino

Animal Edwin grips are now restocked in white, red, blue, and purple. Also we have the LinOG pegs restocked in 4″ and 4.5″.