90East will be open Memorial Day 1pm-4pm. All items in the store will be 15% that one day only. 153 Washington St, Somerville, MA -90East

Full Factory FBM rider Eric Hennessey made a stop by this shop this week. Ive known Eric since the days of him running 4 piece bars on an S&M Warpig and hes always been good friend to chill with. Eric doesnt hold back his opinion on anything which is just what this world needs sometimes. Check out Trailsrule for some insight. -Lino 

90East is now available at Kulturez Flapship Store located at 36 JFK Street 2nd Floor, Cambridge, MA. Our Logo Snapback hats and Newbury 5-Panel hats are in stock. Kulturez, as the name implies is a store where you can take a look into cultures based around the urban lifestyle including hip hop, graffiti, skate and now BMX. Stop by and check out all they have to offer and show some love for the local community. -90East

The new Animal Bikes releases are now available at 90East. The new products include the Akimbo cranks, Javelin hubs, Nigel Seat, Hyrone bars, and the Barrett Fork. We also got in a restock of all other Animal hardgoods including GLH tires, grips, pegs, and sprockets. Check them out at our store located at 153 Washington St, Somerville, MA. -90East 

Mission Hill local artist Brian O’Neill dropped off a couple paintings to decorate the walls of 90East. The paintings are two pieces from a series of faces that he is currently working on. You can come by and view them and also look at some more of his work at www.brianpauloneill.com.
 

The BMXFU crew is town for the weekend and made a stop by to pick up some 90East gear. Be sure to check out their section in the upcoming AOTC2 dvd which they are finishing up now. 

90East is proud to announce the premiere for AOTC 2. This is he second full length video for the AOTC, the first of which premiered in May of 2008. The hosting of local events is one of the reasons we decided to open our space so we are excited for this. Come by and enjoy. -90East

The 90East logo snapback hat is now available. The hat is proudly made in the USA from 100% wool, and features the 90East logo in high quality 3d embroidery. They are now in stock at our 153 Washington St store in Somerville, MA as well as our online shop. Also they will be available at our dealers very soon. -90East

The A-town trash homies just got this article with ESPN. If you look at the last picture closely you can see sanchez rocking the 90east “seal” tee. keep a lookout for these guys they are about to release their first dvd along with some new products. -Jake Frost

Brian Tunney from ESPN posted up a quick Q&A about the store. Thanks again to Lee for taking the flicks and Tunney for the article, peep it…..