Over two decades ago, Pierre-Andre Senizergues, etnies owner & CEO, moved to Los Angeles. Freshly off the plane from France, he was eager to pursue his dream of skateboarding, but quickly found himself alone and homeless in a country where he didn’t speak the language. His experience of living out of a van for six months is one of the driving reasons behind his annual etnies shoe donation to the homeless. Last Friday at the Los Angeles Mission’s annual Easter celebration, etnies brought comfort to the soles of Los Angeles’ homeless in the form of 2,000 pairs of brand new shoes. Devine Calloway, BK, Andy Bell and joined etnies staff, celebrity volunteers & Mayor Villaraigosa for the event where Pierre and filmmaker Mike Manzoori went behind the scenes to show how the simple gesture of giving can change of lives.

Dustin Guenther after a run-in with Brett Walker riding a demo last week...

We're ready for our close up! We cleaned up a few things around here and want you all to feel at home. Go on and click around... enjoy the new pretty pictures, much larger than before and more of them. Check out the new 360° viewing options on the Bledsoe Low & Sergio Layos Sanchez RVM2. We'll be adding that feature to more & more footwear so ya got that to look forward to!

We mostly wanted to put all relevant photo galleries, vids, product info and news in one easy-to-find spot. You might notice that it makes shopping much easier, and there's even a new product review section where we'd really like to hear what you like and where to improve.

For updates on the site and more daily news, be sure to LIKE etnies on Facebook and follow us on Twitter @etnies.

So there you have it! From all of us, to all of you - welcome to the new etnies.com! You have our express permission to check out the goods.